Learning the basics of UX writing doesn’t have to be complicated, take hours of your time or cost as much as a complete degree.
Most writers and designers I know already have a lot of the basic knowledge they need to become a UX professional. They’re just not sure that what they already know is right for the job.
UX writing is about more than just microcopy
In UX Writing Basics, I cover all of the core elements of the UX writing profession. Being a UX writer doesn’t mean you have to be an expert in all those areas. But knowing how it all works together is what makes you the perfect person to bridge the gap between copy and design.
Start with the right foundations
In the book, I tackle these big beginner questions:
🤔 What does it take to be a UX writer?
🤷♂️ What does a UX writer do, anyway?
🤨 Where does UX writing come from? (Why are Henry Dreyfuss and Don Norman such a big deal in the UX community?)
🤷 How does a UX writer work and organise their thinking?
🧐 What do you need to know about design to become UX writer?
Dig deep into the process of UX writing
Then, I teach you about the UX writing process and all the steps to get from research to microcopy
📜 You’ll learn to use principles of UX writing to guide your word choices
🧭 You’ll understand how UX writing starts with a solid content strategy
👥 You’ll know how to create personas that’ll put you right in your user’s shoes
🗄 You’ll learn how to organise your information architectures
🗂 You’ll see examples of content models that keep track of all your copy needs
📓 You’ll read about developing a style guide that makes it clear who your brand is, what your voice is and which words represent that
✅ You’ll put it all together and start to use a microcopy editing checklist so that you can write better microcopy
I tell you how to make your copy better with time
Choosing the right microcopy doesn’t stop at the end of a straight road. Instead, it circles back to your initial research and with time, you develop better options.
🔬 I dedicated a chapter to testing, tracking and iterating are all part of the UX process. We show you how they help you take the existing copy and improve it with data that shows you exactly what you need to say. This is such an important part of the process, it could be its own book.
As if it wasn’t enough, I’ve also included a few extra goodies:
🤖 A chapter about the future of UX writing and the different specialisations that are already emerging (think chatbots, IoT and AI)
📖 A glossary so that you won’t feel so lost in all the jargon as you read the book
📋 A quick summary at the end of each chapter for quick reference (or if you want to skim through before you dig in)
✅ A microcopy editing checklist that puts it all together so you can start refining your copy in an instant. (p. 278 or so, depending on your digital reader)
Written by someone who was in your shoes
My name is Marie-Pier Rochon and I wrote this book because I was a copywriter who just didn’t feel like the title really explained the value of what I wrote. Yes, I can (and still do) write website, landing pages and blog posts, but, what I’m really good at is seeing things from the eyes of the user (not just the reader) and figuring out how to say things in a way that is clear, concise, useful.
You’re probably in a similar position.
Or you’re a designer who needs to fill in the blanks but you’re not sure you’re a “words person”. Trust me when I say that in the UX world, your design thinking perspective brings a tonne of value to the writing world. The principles and theories you use when creating new visuals can become your guides when choosing the right words too.
Just like you, I spent years trying to figure out why the type of writing I did was so different. It wasn’t just web copy and it definitely wasn’t pure content writing, but sometimes it did feel like writing a headline for a sales pages. And only a couple of years ago it became clear that UX writing was my thing.
When that light bulb went off, there weren’t any courses or books on the topic. You had to read a variety of books and research to wrap your head around the world of UX writing.
And that’s why I wrote this book. So that people like you (and me a few years ago), could have a simple go-to reference that would reassure them they were UX writers, and better yet, would tell them how to get their work organised so that they could write the best microcopy they could.
So what are you waiting for? Get the book now!
There are two ways to get your hands on this book:
- Gives you access to PDF, MOBI and EPUB and web version.
- Pay the price you want (minimum of $USD 16.99).
- Comes with a 45-day 100 % money-back guarantee.
- The best option if you’re a Kindle reader.
- Sells for a little over $25 (USD) – Prices change in different countries.